Medium ComplexitySales & Pipeline OpsB2B Services10 days delivery

AI Proposal Generator

CRM deal data auto-pulled into AI-crafted proposals, reviewed in Google Docs, and sent for e-signature via PandaDoc.

9x

Faster Proposals

18%

Win Rate Increase

60hrs

Monthly Time Saved

0

Copy-Paste Errors

Production
624 runsLast: 2 hrs ago
Stage → Proposal
HubSpot

HubSpot

CRM Data

Status
Running
TypeTrigger
Executions624
node-1
Deal context
Claude API

Claude API

AI Writer

Status
Running
TypeAction
Executions592
node-2
Draft proposal
PandaDoc

PandaDoc

Doc Delivery

Status
Running
TypeAction
Executions561
node-3
E-signature
n8n

n8n

Orchestration

Status
Running
TypeAction
Executions530
node-4
All systems operational
4 nodes3 connections

The Problem

The Challenge

A B2B services company had 6 sales reps, each spending 2-3 hours crafting custom proposals for every qualified opportunity. They'd copy-paste from old proposals, manually update company names and pricing, and still end up with inconsistent formatting, outdated case studies, and occasional embarrassing errors (like sending a proposal with another client's name). The sales director estimated the team lost 60+ hours per month on proposals alone, and the inconsistency was costing them deals — prospects perceived the company as unpolished.

How We Fixed It

Our Solution

1

Audited 50 past proposals to identify the winning template structure: executive summary, problem statement, proposed solution, timeline, pricing, case studies, and team bios.

2

Built an n8n workflow triggered when a HubSpot deal moves to 'Proposal' stage, pulling all deal context: company details, identified pain points (from deal notes), products/services being proposed, and pricing tier.

3

Claude generates a complete, customized proposal following the company template: personalized executive summary, pain-point-specific solution description, relevant case studies selected from a library, and accurate pricing tables.

4

The generated proposal creates a Google Doc in a shared folder, formatted with the company's brand guidelines, headers, and footer — ready for the rep to review and tweak.

5

A Slack notification alerts the rep that their proposal draft is ready, with a direct link to the Google Doc and a summary of what was customized.

6

Once the rep approves (via a Slack button), the proposal auto-pushes to PandaDoc for professional formatting, e-signature fields, and tracking — then sends to the prospect with open/view tracking.

Tools & Infrastructure

Tech Stack

H

HubSpot

CRM data source. Provides deal context — company details, pain points, product selections, and pricing — that feed the proposal generator.

C

Claude API

AI proposal writing. Generates customized, on-brand proposals with personalized executive summaries, solution descriptions, and case study selections.

P

PandaDoc

Document delivery and e-signature. Formats proposals professionally, adds signature fields, and tracks prospect engagement (opens, views, time spent).

n

n8n

Workflow automation. Orchestrates the CRM-to-AI-to-Google Docs-to-PandaDoc pipeline with approval gates and notifications.

Impact & Outcomes

The Results

9x

Faster Proposals

Proposal creation time dropped from 3 hours to 20 minutes — a 9x improvement in speed.

18%

Win Rate Increase

Win rate improved 18% with more polished, consistent, and personalized proposals.

60hrs

Monthly Time Saved

Sales team saved 60+ hours per month, redirecting time to prospecting and relationship building.

0

Copy-Paste Errors

Zero embarrassing copy-paste errors — every proposal is generated fresh with the correct client details.

Want results like these?

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