What kind of companies do you work with?

Mostly early-stage and scaling B2B startups — typically teams between 3 and 50 people. But we've also worked with larger teams on specific operational challenges. If your ops are broken and you're moving fast, we're probably a fit.

How is this different from hiring a freelancer or using an AI agency?

Most AI agencies lead with tools. We lead with business understanding. We've actually run operations at startups — marketing, sales, support, HR, product. We diagnose why something is broken before we touch any tool. That means we build the right solution, not just a technically impressive one.

What does the free ops audit include?

A 30-minute call where we map your current workflows, identify your top 3 bottlenecks, and give you a concrete plan for what to automate and in what order — with estimated time and cost savings. No fluff, no sales pitch. You walk away with an actionable plan whether you work with us or not.

How long does a typical project take?

Simple automations ship in 3-5 days. Medium-complexity workflows take 1-2 weeks. Large systems (like a full revenue ops stack or an AI knowledge base) take 3-4 weeks. We scope tightly and deliver fast — you'll see working prototypes within the first week.

Do you offer ongoing support after a project?

Yes. We offer monthly retainers for ongoing optimization, monitoring, and new automation builds. Most of our clients start with a project and transition to a retainer because as they grow, new bottlenecks appear. We evolve the system with them.

What if we don't know what needs to be automated?

That's the most common starting point. You don't need to come with a spec — just come with your problems. We'll audit your entire workflow, identify the highest-ROI automation opportunities, and prioritize them. That's literally what the free ops audit is for.

Can you help with HR and people operations specifically?

Absolutely. HR is one of our core areas. We automate recruiting pipelines (sourcing, screening, scheduling), employee onboarding flows, leave and attendance tracking, performance review cycles, payroll integrations, and offboarding checklists. Everything from "we posted a job" to "they're fully onboarded and productive."

How do you price your services?

Project-based with clear scope and deliverables. We quote after the audit so pricing is based on your actual needs, not a generic rate card. Retainers are monthly, flat-fee, and scoped to a set number of hours and deliverables. No surprises.

Medium ComplexityMarketing & Growth OpsB2B Fintech10 days delivery

Content Repurposing Engine

One blog post automatically becomes 11 content pieces: LinkedIn posts, tweets, newsletter copy, ad variations. All staged and scheduled.

10x

Content Output

3 days

Weekly Time Saved

340%

Social Engagement Up

22%

Newsletter CTR Up

Content Repurposing Engine — Workflow

Production

Content Repurposing Engine

98.4% success

312 runsLast: 1 day ago

Integrations

WordPress

Claude API

Buffer

Make.com

Stats

Nodes

Edges

Blog published

WordPress

Content Source

Status

Running

TypeTrigger

Executions312

node-1

Full article

Claude API

AI Engine

Status

Running

TypeAction

Executions296

node-2

11 content pieces

Buffer

Social Scheduling

Status

Running

TypeAction

Executions280

node-3

Scheduled posts

Make.com

Orchestrator

Status

Running

TypeAction

Executions265

node-4

All systems operational

4 nodes3 connectionsv2.4.1

The Problem

The Challenge

A B2B fintech startup had a strong content strategy — publishing one in-depth blog post per week — but couldn't keep up with the demand for social media content, email newsletters, and ad copy. The content marketer was spending 3 days per week manually repurposing each blog into LinkedIn posts, tweets, and email snippets. Quality was inconsistent, posting schedules were erratic, and they were leaving massive distribution value on the table. The CMO wanted 10x the output without 10x the team.

How We Fixed It

Our Solution

Set up a WordPress webhook that triggers a Make.com scenario whenever a new blog post is published, pulling the full post content, title, meta description, and featured image.

Built a multi-prompt Claude pipeline: one prompt extracts the 5 key insights from the blog, another generates 5 distinct LinkedIn posts (each with a different angle, hook, and CTA), another creates 3 tweet threads with engagement-optimized formatting.

Added newsletter generation: Claude produces a 150-word newsletter snippet that summarizes the blog with a compelling read-more CTA, formatted for Mailchimp.

Created an ad copy module: 2 variations of LinkedIn/Facebook ad copy with different hooks and CTAs, optimized for different audience segments.

All 11 content pieces are staged in Airtable with status tracking, edit links, and scheduled publish dates for human review before going live.

Approved content auto-schedules via Buffer (social) and Mailchimp (email) based on optimal posting times for each platform.

Tools & Infrastructure

Tech Stack

WordPress

Content source. Publishes the original blog post and triggers the repurposing pipeline via webhook on publish.

Claude API

AI content engine. Generates platform-optimized variations — LinkedIn authority posts, Twitter threads, newsletter snippets, and ad copy — all from a single source article.

Buffer

Social media scheduling. Receives approved content pieces and schedules them across LinkedIn, Twitter, and Facebook at optimal engagement times.

Make.com

Pipeline orchestrator. Manages the WordPress-to-Claude-to-Airtable-to-Buffer flow with parallel processing and error handling.

Impact & Outcomes

The Results

10x

Content Output

Every blog post now generates 11 unique content pieces — 10x output with zero additional writing time.

3 days

Weekly Time Saved

Content marketer saved 3 full days per week, redirecting time to strategy, partnerships, and long-form content.

340%

Social Engagement Up

LinkedIn engagement increased 340% within 90 days due to consistent, high-quality posting cadence.

22%

Newsletter CTR Up

Email newsletter click-through rate improved 22% with AI-optimized summaries and CTAs.

Want results like these?

Book a free ops audit and we'll show you exactly where automation can transform your workflows.

Book a Free Ops Audit

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