Autonomous SDR Agent
An AI sales agent that enriches leads, researches companies, writes hyper-personalized outreach, and manages follow-up sequences, entirely hands-free.
3x
Pipeline Volume
40hrs
Weekly Time Saved
4.2%
Reply Rate
$0
Additional Headcount Cost
Clay
Lead Enrichment
Apollo.io
Contact Discovery
OpenAI (GPT-4)
AI Copywriting
Instantly
Email Delivery
The Problem
The Challenge
A seed-stage B2B SaaS startup with 2 technical founders was struggling with outbound sales. They were spending over 40 hours per week manually researching prospects on LinkedIn, writing personalized emails one-by-one, and tracking responses in a messy spreadsheet. Their pipeline was thin, follow-ups were inconsistent, and they were burning out. They needed to 10x their outreach volume without hiring an SDR team they couldn't afford yet.
How We Fixed It
Our Solution
Mapped the founders' manual workflow to identify every step: lead sourcing, company research, email personalization, sending, follow-up timing, and response tracking.
Built a Clay table that ingests leads from LinkedIn Sales Navigator exports and enriches each one with firmographic data — company size, funding stage, tech stack, recent news, and hiring signals.
Connected Apollo.io to pull verified email addresses and direct phone numbers for each enriched lead, with automatic fallback to secondary data providers.
Designed a multi-prompt OpenAI pipeline: one prompt researches the company and identifies pain points, another generates a 3-email sequence with personalized hooks, subject lines, and CTAs tailored to each lead's context.
Configured Instantly to handle email warm-up, sending schedules, A/B testing of subject lines, and automated follow-up sequences with smart reply detection.
Built a Google Sheets dashboard that scores leads based on open rates, click rates, and reply sentiment — surfacing hot leads for founder follow-up.
Tools & Infrastructure
Tech Stack
Clay
Lead enrichment and data orchestration. Pulls in firmographic data from 50+ providers to build rich lead profiles automatically.
Apollo.io
Contact discovery and email verification. Provides verified work emails and direct dials with high deliverability rates.
OpenAI (GPT-4)
AI copywriting engine. Generates hyper-personalized email sequences based on each lead's company context, pain points, and recent activity.
Instantly
Email infrastructure and deliverability. Handles warm-up, rotation across sending accounts, smart scheduling, and automated follow-up sequences.
Impact & Outcomes
The Results
3x
Pipeline Volume
Tripled qualified pipeline within the first 60 days of deployment, without any additional headcount.
40hrs
Weekly Time Saved
Founders reclaimed 40+ hours per week previously spent on manual outbound, redirecting time to product and closing.
4.2%
Reply Rate
Achieved a 4.2% positive reply rate — 3x industry average for cold outreach — driven by AI personalization.
$0
Additional Headcount Cost
Delivered SDR-team-level output at a fraction of the cost of hiring even one full-time rep.
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