Medium ComplexityCustomer Support AutomationDTC / E-commerce2 weeks delivery

Smart Support Triage Bot

AI-powered customer support that classifies intent, auto-drafts responses, and escalates critical issues to Slack in real time.

70%

Tickets Auto-Resolved

12min

Avg Response Time

94%

CSAT Score

3

Agents Redeployed

Production
8,431 runsLast: 30 sec ago
New Intercom message
Intercom

Intercom

Message Intake

Status
Running
TypeTrigger
Executions8,431
node-1
Raw message
Claude API

Claude API

AI Classification

Status
Running
TypeAction
Executions8,009
node-2
Intent + urgency
Notion

Notion

Knowledge Base

Status
Running
TypeAction
Executions7,587
node-3
Edge cases
n8n

n8n

Orchestration

Status
Running
TypeAction
Executions7,166
node-4
All systems operational
4 nodes3 connections

The Problem

The Challenge

A growing DTC brand had a 6-person support team handling 200+ tickets daily through Intercom. Tickets came in with zero categorization — billing questions mixed with shipping issues, feature requests buried under complaints, and critical bugs going unnoticed for hours. Average first response time was 8 hours. Customer satisfaction was tanking, and the team was on the verge of burnout with no budget to hire more agents.

How We Fixed It

Our Solution

1

Audited 3 months of historical support tickets to build a taxonomy of 14 intent categories and 3 urgency levels.

2

Built an n8n workflow triggered by every new Intercom conversation, extracting the message content, customer metadata, and conversation history.

3

Integrated Claude API to classify each message by intent (billing, shipping, product question, bug report, feature request, etc.) and urgency (low, medium, critical).

4

Created auto-response templates for the top 8 most common query types — Claude generates contextual responses using the customer's order data and account history pulled from their backend API.

5

Set up a Notion database as a knowledge base for edge cases — when Claude's confidence is below 85%, the ticket gets logged with a suggested response for human review.

6

Configured real-time Slack alerts with rich context cards for any ticket classified as critical (P0 bugs, churn signals, VIP customers).

Tools & Infrastructure

Tech Stack

I

Intercom

Customer messaging platform. Captures all inbound support conversations across chat, email, and in-app messages.

C

Claude API

AI classification and response generation. Analyzes intent, urgency, and sentiment with high accuracy, then drafts contextual responses.

N

Notion

Edge case knowledge base and audit trail. Logs uncertain tickets, tracks resolution patterns, and builds an evolving FAQ database.

n

n8n

Workflow orchestration. Connects Intercom to Claude to Notion/Slack with conditional logic, error handling, and retry mechanisms.

Impact & Outcomes

The Results

70%

Tickets Auto-Resolved

7 out of 10 incoming tickets are now fully resolved by AI without any human intervention.

12min

Avg Response Time

First response time dropped from 8 hours to 12 minutes — a 40x improvement.

94%

CSAT Score

Customer satisfaction jumped from 72% to 94% as response quality and speed improved dramatically.

3

Agents Redeployed

3 support agents were redeployed to proactive customer success roles instead of reactive ticket handling.

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