High ComplexitySales & RevenueB2B SaaS2 weeks delivery

End-to-End Outreach System

You give it your ICP. It finds leads, enriches them, writes personalized emails and LinkedIn messages, and runs the sequences. You get a working pipeline and data on which profiles actually reply.

11%

Positive Reply Rate

Full

Pipeline Automated

Multi

Channel Sequences

ICP

Insights

Production
9,432 runsLast: 3 min ago
ICP criteria updated
Clay

Clay

Lead Sourcing

Status
Running
TypeTrigger
Executions9,432
node-1
ICP matches
Apollo.io

Apollo.io

Data Enrichment

Status
Running
TypeAction
Executions8,960
node-2
Enriched profiles
Sales Navigator

Sales Navigator

AI Sequences

Status
Running
TypeAction
Executions8,488
node-3
Personalized copy
Instantly

Instantly

Multi-Channel Delivery

Status
Running
TypeAction
Executions8,017
node-4
All systems operational
4 nodes3 connections

The Problem

The Challenge

The founders were doing all outbound by hand. Researching prospects, writing emails one at a time, tracking replies in spreadsheets. Pipeline was thin and follow-ups kept slipping.

How We Fixed It

Our Solution

1

Defined ICP criteria and set up automated lead sourcing from Sales Navigator into Clay.

2

Ran every lead through Clay's waterfall enrichment for firmographic data, tech stack, and recent company activity.

3

Plugged in Apollo.io for verified contact info and deliverability scoring.

4

Set up an AI pipeline that writes personalized email and LinkedIn sequences based on each lead's context.

5

Configured Instantly for email warm-up, sending rotation, and follow-ups with smart reply detection.

6

Added engagement tracking so the system learns which ICP profiles convert best.

Tools & Infrastructure

Tech Stack

C

Clay

Pulls firmographic data from 50+ providers and stitches together lead profiles.

A

Apollo.io

Finds verified work emails and scores them for deliverability.

S

Sales Navigator

Sources leads matching the ICP with advanced filters.

I

Instantly

Handles email warm-up, sending rotation, and automated follow-ups.

Impact & Outcomes

The Results

11%

Positive Reply Rate

11% positive replies on cold outreach. Industry average is around 3-5%.

Full

Pipeline Automated

From lead sourcing to follow-up, the whole thing runs without anyone touching it.

Multi

Channel Sequences

Email and LinkedIn outreach running together, each with its own messaging.

ICP

Insights

Analytics show which profiles convert, so targeting gets sharper over time.

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