Product-to-Content Engine
It watches what your product team ships, figures out what's worth talking about, writes the content, and routes it to the right channel. No one has to remember to do it.
<24 hrs
Ship to Publish
4x
Content Output
100%
Launches Covered
10 min
Review to Publish
GitHub
Release Detection
Notion
Relevance Scoring
Claude API
Content Generation
Make.com
Channel Routing
The Problem
The Challenge
Marketing never knew when features shipped. Updates sat for weeks with no announcement. Writing content was always the thing that got pushed to next sprint.
How We Fixed It
Our Solution
Connected GitHub releases and the Notion product roadmap so the system knows when something ships.
Added a relevance scorer using Claude that decides which updates are worth announcing and to whom.
Set up content generation for blog posts, social posts, changelog entries, and email snippets.
Configured routing so each piece goes to the right platform based on update type.
Added a Notion review step so a human signs off before anything goes live.
Tools & Infrastructure
Tech Stack
GitHub
Watches releases, PRs, and changelog commits to know when features ship.
Notion
Where drafts land for review before publishing.
Claude API
Scores relevance, writes content in different formats, and adjusts tone per channel.
Make.com
Ties GitHub to Claude to Notion to the publishing channels.
Impact & Outcomes
The Results
<24 hrs
Ship to Publish
Content is live within a day of a feature shipping. Used to take weeks.
4x
Content Output
Four times more content per launch, same team size.
100%
Launches Covered
Every feature gets announced. No more silent releases.
10 min
Review to Publish
Drafts show up ready to go. Just needs a quick review.
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