Medium ComplexityGrowth & MarketingSaaS3 weeks delivery

Product-to-Content Engine

It watches what your product team ships, figures out what's worth talking about, writes the content, and routes it to the right channel. No one has to remember to do it.

<24 hrs

Ship to Publish

4x

Content Output

100%

Launches Covered

10 min

Review to Publish

Production
356 runsLast: 6 hrs ago
Feature shipped
GitHub

GitHub

Release Detection

Status
Running
TypeTrigger
Executions356
node-1
Ship events
Notion

Notion

Relevance Scoring

Status
Running
TypeAction
Executions338
node-2
Worth announcing
Claude API

Claude API

Content Generation

Status
Running
TypeAction
Executions320
node-3
Multi-format content
Make.com

Make.com

Channel Routing

Status
Running
TypeAction
Executions302
node-4
All systems operational
4 nodes3 connections

The Problem

The Challenge

Marketing never knew when features shipped. Updates sat for weeks with no announcement. Writing content was always the thing that got pushed to next sprint.

How We Fixed It

Our Solution

1

Connected GitHub releases and the Notion product roadmap so the system knows when something ships.

2

Added a relevance scorer using Claude that decides which updates are worth announcing and to whom.

3

Set up content generation for blog posts, social posts, changelog entries, and email snippets.

4

Configured routing so each piece goes to the right platform based on update type.

5

Added a Notion review step so a human signs off before anything goes live.

Tools & Infrastructure

Tech Stack

G

GitHub

Watches releases, PRs, and changelog commits to know when features ship.

N

Notion

Where drafts land for review before publishing.

C

Claude API

Scores relevance, writes content in different formats, and adjusts tone per channel.

M

Make.com

Ties GitHub to Claude to Notion to the publishing channels.

Impact & Outcomes

The Results

<24 hrs

Ship to Publish

Content is live within a day of a feature shipping. Used to take weeks.

4x

Content Output

Four times more content per launch, same team size.

100%

Launches Covered

Every feature gets announced. No more silent releases.

10 min

Review to Publish

Drafts show up ready to go. Just needs a quick review.

Want results like these?

Book a free ops audit and we'll show you exactly where automation can transform your workflows.

Book a Free Ops Audit